How to Choose the Perfect Diamond

We know that purchasing a diamond can seem like an overwhelming task. With the myriad options in shape, color, and clarity, how can you be sure you're buying the right diamond? We're here to help!

Shape

Identify the available diamond shapes and the unique attributes of each.

Cut

Learn how the cut of a diamond greatly impacts its brilliance and value.

Color

Identify the subtle gradations of color within a diamond and how to choose the perfect grade.

Clarity

Find out how a microscopic inclusion affects a diamond's clarity.

Carat Weight

Learn how to balance carat weight with a diamond's cut, color and clarity.

Certificate

Discover the importance of an unbiased grading report from a professional laboratory.